Almost 80 years after its foundation, Cassioli takes another important step, opening a new manufacturing plant in North America.
After settling with the first commercial office in Atlanta in 2009, this year Cassioli decided to further consolidate its presence in the United States with the purchase of a new production site at the Creekside Industrial Park in Newnan, Coweta County, Georgia.
“The decision to expand our presence in the North American area with the first US production site in Newnan was an essential step in the growth strategy of our business” – said Carlo Cassioli, CEO of Cassioli. “Over the past few decades one of the main trends in the US manufacturing industry has been the increase in the productivity of the sector. Global competitive pressures have forced companies to become more resilient, doubling the output per worker. In this context, automation is a key factor to carry on this trend and the possibility to have a production site in the States allows us to expand the potential of the company, hiring new staff and guaranteeing a greater presence in the area „.
It is from the beginning of 2021 that Cassioli has worked to find a suitable area that could combine the favorable position and the innovative business-oriented approach: Coweta County was the strategic choice to raise the new plant. The factory was opened this year and over the next five years aims to diversify and make the Group’s production capacity grow further .
„Being finally present in a structured way in the United States will allow us to consolidate our presence in the North American market, reducing intervention times and increasing professional services on site for current and future customers” – said Marco Cencetti, CEO of Cassioli USA. „Thinking globally, acting locally” is our motto, which over the years has been promoted and conveyed to all Cassioli business bodies: we as Cassioli USA, we can’t wait to carry on this philosophy „.
The Newnan plant, which currently measures approximately 20,000 square feet, offices and warehouse included, joins the historic production sites of Cassioli in Italy, Poland and Brazil and the numerous commercial partners spread all over the world. The process of internationalization therefore continues and the Grup, having reached the threshold of 80 years of activity, is able to guarantee the customer a 360 ° service, strengthened by the experience acquired, the great knowledge of the sector and the continuous orientation towards growth and innovation.